In this article we will show you how you can use the patient letter resource to recover patients who had previously deferred crown treatment.
Everyone has an “action priority list” derived from what they see as important. Actions that get to the top of the list get done, while things further down the list have to wait or get forgotten. When you suggest that a tooth really needs a crown, the patient evaluates the relative importance of this against their other priorities. If you don’t convince them that it is really important, it will never get to the top of the list.
The reality of life is that not everyone has the money for a lab crown, nor see it as top of their priority list. This is where the One Visit Crown comes in. Offering patients a more affordable, high quality alternative may be all that is needed to encourage the patient to take the important decision to prioritise their dental health.
Many dentists don’t realise they have thousands of dollars of deferred crown treatments hidden in their practice management system.
Considering crowns are the single most valuable procedure in dentistry, accounting for on average 30%* of practice revenue, if you could recover these deferred crown treatments, it would be well worth your while, both in terms of clinical satisfaction and financial profit.
The question is – how do you get these patients back? The answer is quite simple – by sending out a letter and one of our patient information brochures, offering your patients the One Visit Crown. One of our Australian dentist customers booked 22 One Visit Crowns in just two weeks using this technique.
How many deferred crowns does your practice have hidden in it’s practice management system? How much lost revenue does this equate to?
To help you get started, we have designed a downloadable patient letter that you can send out to your patients who have deferred treatment, offering them the One Visit Crown.
Give it a go – we are confident you will be very happy with the results!
Haven’t yet tried the One Visit Crown? Why not register for one of our hands-on workshops.